Vinoteca Manager & Cocktail Development Manager
Jared Reeder brings nearly 20 years of experience in the hospitality industry to his role as Manager and Mixologist at Vara Vinoteca in Santa Fe.
Prior to joining Vara Winery & Distillery, Jared spent the first 17 years of his career working as a bartender in Tulsa, Oklahoma, at some of the city’s most well-regarded bars and restaurants, including Amelia’s and several of the McNellie’s Group restaurants. Jared then relocated to Portland, Oregon, where he worked at the iconic Multnomah Whiskey Library and some of the city’s most well-known bars and restaurants. During these experiences, he honed his ability to craft unique and expressive cocktails and learned how to manage bars of varying sizes, clientele and styles.
Jared moved to New Mexico, joining Vara as mixologist and manager at the Vara Vinoteca in September 2022. Vara’s extensive suite of wines and spirits presented an exciting opportunity for him to oversee a new bar program for Vara Vinoteca using in-house bottlings. With a set of signature cocktails complemented by a rotating selection of seasonal offerings, Jared is constantly drawing inspiration from Vara’s portfolio of still wines, sparkling wines, rum, gin, vermuts and more to craft new cocktails for guests to enjoy at the Vinoteca and the Vara tasting room in Albuquerque.
When he is not behind the bar, Jared can be found leading cocktail classes at the Santa Fe Vinoteca as well as at Vara’s Albuquerque tasting room and spending time with his wife and their two dogs.