Trending Now
New Rum Coming Soon
The Best Backcountry Cocktails
Backcountry Bar Kit Essentials: Building the Perfect Portable Bar for Outdoor Adventures
NM United & VARA
Strengthening New Mexico Communities Together
Handcrafted New Mexico Spirits​
Aspire to Inspire​
Our New Spirits
Meet our Rums, Vodka and Gin
Previous slide
Next slide
Welcome to our spirited world. Grounded in tradition, we thrive on trying new things, pushing boundaries, and discovering the extraordinary. We love to riff off our roots, exploring uncharted territory while paying homage to the rich history that defines us. We’re the perfect blend of old and new, a harmonious fusion of heritage and innovation. Come with us on a journey where every sip is a celebration of our boundless spirit.
VARA Tasting Rooms
Our tasting rooms bring our spirits into an urban landscape. Stop by to explore the flavors that make each sip uniquely New Mexican.
Featured Cocktails
Snow Buddy
Snow Buddy
VARA Alembic Brandy, coconut milk, allspice, cream, chocolate bitters
Infinity Scarf
NEW
Infinity Scarf
VARA Painted Sky Vodka, lemon, rosemary, juniper berries
Spanish 75
Spanish 75
VARA High Desert Gin, lemon, simple syrup, VARA Silverhead Brut.
Our Featured Spirits
Our Blog
Serious crafters, approachable spirits
Whether you’re a seasoned connoisseur or a curious newcomer to the world of handcrafted spirits, join us as we explore the stories, techniques, and experiences of VARA.
The Best Backcountry Cocktails
November 8, 2023
Venturing into the heart of the wilderness is a pursuit that calls for more than just sturdy boots and a sense of adventure. It also ...
Read More →
Backcountry Bar Kit Essentials: Building the Perfect Portable Bar for Outdoor Adventures
November 8, 2023
Embarking on a backcountry adventure doesn’t mean sacrificing the pleasure of a well-crafted cocktail at the trail’s end. With the right essentials in your backcountry ...
Read More →
SociAl Media
Our Instagram Feed
Aspire to inspire
Sign up to receive news and updates.