NM United & VARA
Strengthening New Mexico Communities Together
Handcrafted New Mexico Spirits​
Aspire to Inspire​
Our New Spirits
Meet our Rums, Vodka and Gin
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Welcome to our spirited world. Grounded in tradition, we thrive on trying new things, pushing boundaries, and discovering the extraordinary. We love to riff off our roots, exploring uncharted territory while paying homage to the rich history that defines us. We’re the perfect blend of old and new, a harmonious fusion of heritage and innovation. Come with us on a journey where every sip is a celebration of our boundless spirit.

VARA Tasting Rooms

Our tasting rooms bring our spirits into an urban landscape. Stop by to explore the flavors that make each sip uniquely New Mexican.

Balloon Fiesta Park Tasting Room

Santa Fe Tasting Room

Santa Fe Tasting Room

Nob Hill Tasting Room

Featured Cocktails

Snow Buddy

Snow Buddy

VARA Alembic Brandy, coconut milk, allspice, cream, chocolate bitters

Infinity Scarf

NEW

Infinity Scarf

VARA Painted Sky Vodka, lemon, rosemary, juniper berries

Spanish 75

Spanish 75

VARA High Desert Gin, lemon, simple syrup, VARA Silverhead Brut.

Our Featured Spirits

High Desert Gin
Our Blog

Serious crafters, approachable spirits

Whether you’re a seasoned connoisseur or a curious newcomer to the world of handcrafted spirits, join us as we explore the stories, techniques, and experiences of VARA.

Best Backcountry Cocktails

The Best Backcountry Cocktails

Venturing into the heart of the wilderness is a pursuit that calls for more than just sturdy boots and a sense of adventure. It also ...
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Building Backcountry Bar

Backcountry Bar Kit Essentials: Building the Perfect Portable Bar for Outdoor Adventures

Embarking on a backcountry adventure doesn’t mean sacrificing the pleasure of a well-crafted cocktail at the trail’s end. With the right essentials in your backcountry ...
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